Empowering Shia Identity

We seek to expand the remembrance of the Holy Ahlulbayt (peace be upon them) whilst simultaneously
providing luxurious high-end timepieces for their prestigious Shias to wear.

AUGUST 2024

Concept Creation & Sampling

We started building our goal by researching the watchmaking industry in detail and understanding the art of timepieces. We acknowledged the great challenges into making our concept into fruition, but despite of this we remained dedicated; spending sleepless nights & meetings with professionals tirelessly.

Over time with the blessings of Allah SWT & the Holy Ahlulbayt
(peace be upon them) we secured Swiss production with the rendering designs and movement, and began assembling the materials and machinery to make what we once dreamt of a reality.

FEBRUARY 2025

Refining & Brand Setup

After receiving our first samples, we persisted into refining the watch even greater by providing the utmost of value, quality and luxury imbedded into it. We began setting up the brand vision; building a website and social media handles and customised shipping maintaing the highest and most finest form of luxury.

Upon deciding the brand name, we could not think of a better label & example, of a young man who is rooted within the Shia history. A young man whom; sacrificed his entire life of prosperity and youthfulness for the service and protection of Imam Al Hussain (peace be upon him).
A young man whom despite of his young age made his enemies quiver and tremble at his sight: Qasim Ibn Al Hassan (peace be upon him).

JUNE 2025

Awaited Launch

Upon finalisation of all logistical aspects, we finally initiated our long awaited launch. Since then, we have received countless of orders, reviews, and praise. We worked very hard to provide a product which meets luxurious expectations, delivering the utmost of elegance and class whilst symbolising & reviving the remembrance of the greatest of mankind; the Holy Ahlulbayt (peace be upon them).

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Social Media Following
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Components Assembled
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Orders Delivered Globally